2022-2023
Commercial
CG Ad, Motion Graphics, CG Social Ads, Graphic Design, Still Renders
Blender 3D, After Effects, Premiere Pro, Photoshop
Tiff Beauty stands as a skincare brand with a mission to not only enhance the outward radiance of individuals but also the confidence in them.
We aimed to create concise videos highlighting key product features, ensuring customers were well-informed whether viewing online or next to shelves. This strategy aimed to enhance familiarity and knowledge, making the products stand out compared to others in-store. The anticipated outcome was that customers presented with visual bite-sized information, would be more likely to make a purchase due to greater acquaintance.
For every new product release or campaign, we developed versatile assets that could be used for various purposes or reworked to form something new. Our 3D environments have the advantage of capturing the products at any angle without having to rebuild the set at any given time - unlike with physical sets. With this flexibility, we're able to take different stills or animations that could be applied for other uses such as motion graphics or design.
As a beauty brand primarily engaged through social media, these videos also had to seamlessly integrate into stories and reels. For the Sun Stick campaign, it was important that the final outcome felt organic, fun yet elevated. We opted for a beach-themed concept to embody these qualities, effectively conveying the two key features: broad-UV protection and water resistance.