Tiff Beauty.

year

2022-2023

type

Commercial

Services

CG Ad, Motion Graphics, CG Social Ads, Graphic Design, Still Renders

Software

Blender 3D, After Effects, Premiere Pro, Photoshop

Promoting products with multi-use assets

Skincare products displayed on stone platforms

Tiff Beauty stands as a skincare brand with a mission to not only enhance the outward radiance of individuals but also the confidence in them.

We aimed to create concise videos highlighting key product features, ensuring customers were well-informed whether viewing online or next to shelves. This strategy aimed to enhance familiarity and knowledge, making the products stand out compared to others in-store. The anticipated outcome was that customers presented with visual bite-sized information, would be more likely to make a purchase due to greater acquaintance.

For every new product release or campaign, we developed versatile assets that could be used for various purposes or reworked to form something new. Our 3D environments have the advantage of capturing the products at any angle without having to rebuild the set at any given time - unlike with physical sets. With this flexibility, we're able to take different stills or animations that could be applied for other uses such as motion graphics or design.

In-Store & Online

As a beauty brand primarily engaged through social media, these videos also had to seamlessly integrate into stories and reels. For the Sun Stick campaign, it was important that the final outcome felt organic, fun yet elevated. We opted for a beach-themed concept to embody these qualities, effectively conveying the two key features: broad-UV protection and water resistance.

3D sunscreen stick modelled in BlenderScene animation in BlenderCloth simulation in blender
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