2022
Commercial
Videography, Motion Graphics
Premiere Pro, After Effects
For Bia's ad, a major focus was communicating the brand's identity, values and aura. At the heart of Bia's essence lies a commitment to natural self-care, and our messaging revolves around the celebration of authenticity. The central theme revolves around encouraging individuals to embrace and showcase their true selves without fear or inhibition.
The essence of Bia is rooted in a compelling blend of allure and empowerment, and we've strategically chosen to place these key attributes at the forefront of this promo video. By incorporating sensual shots and a radiant aesthetic, our objective was to craft a commercial that not only captivates but also exudes a magnetic appeal, drawing viewers in. Through the deliberate use of visually enticing elements, our goal was to convey a sense of confidence, sophistication, and empowerment, inviting individuals to connect with the brand on a visceral level.
