Lift-Off

The main piece for this campaign was the launch commercial that would primarily be shown on web applications such as the product site, bumper pre-rolls and social platforms.
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In terms of concept, we wanted to quite literally launch the drink in a spacecraft environment. To deliver the feeling of existing in space, we've implemented elements such as the freezing temperatures in space, zero gravity and vibrating energy particles. In addition to the visual aspect, our team created the sound design which focused on the tensive build-up of atmospherics and sound effects.