2023
Commercial
3D Animation, 3D Still Promo Visuals
Blender 3D, Photoshop, After Effects, Premiere Pro, Illustrator
More than just a beverage, AstroVolt is driven by a forward-thinking philosophy. Their drinks take a bold approach, fueling individuals to push boundaries and embrace the excitement of the unknown. AstroVolt is made for those who seek more from their beverages. AstroVolt is a taste of the future.
During the planning stages of this project, we were heavily inspired by space films and we knew that we wanted to take this campaign in a futuristic and sci-fi direction. So to capture the drink's boundless energy, we chose to use the endless cosmos.
Our approach? Creating still and motion ads by modeling the product as a 3D digital asset and developing CG scenes for precise environment control.
The main piece for this campaign was the launch commercial that would primarily be shown on web applications such as the product site, bumper pre-rolls and social platforms.
In terms of concept, we wanted to quite literally launch the drink in a spacecraft environment. To deliver the feeling of existing in space, we've implemented elements such as the freezing temperatures in space, zero gravity and vibrating energy particles. In addition to the visual aspect, our team created the sound design which focused on the tensive build-up of atmospherics and sound effects.
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